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Internet Marketing Firm Unveils Web-Enabled Email Marketing Software |
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October 30, 2000
FAIRLAWN, Ohio (BUSINESS WIRE) — CrossTownTraffic,
a marketing services firm, has unveiled its new, Web-enabled email
marketing software GreenLight. The software is a permission-based
email marketing system that is fully customizable and offers messages
in a user-friendly Web page format. Companies can measure
effectiveness of GreenLight campaigns through a sophisticated tracking
system.
"GreenLight is designed to help cut through the clutter,"
explained Chris Camp, general manager of CrossTownTraffic. "It's
designed to create a meaningful, one-to-one relationship between our
clients and their customers, and email marketing is the ideal vehicle
for building customer loyalty."
What sets GreenLight apart is that it's a permission-based
marketing tool that is fully customizable to create unique messages
based on individual customer needs and interests. Unlike bulk email,
commonly known as "spam," GreenLight sends email to customers who have
opted to receive information from a company. These emails can be
personalized based on customer's purchasing history, name or other key
attributes.
"That's another reason why GreenLight is so valuable," said Camp.
"More than just a generic message, these emails can be used as product
reminders, sale notifications... however a client wants to stay in
touch with customers and build loyalty."
GreenLight also has built-in features that let clients measure the
impact their email campaigns are having, letting them track email
delivery date/time, email bounce date/time, email software type and
even the date/time for when an email is opened.
Unlike other email marketing software, GreenLight is Web-enabled.
"That means messages come in a user-friendly format," said Camp. "The
body of the email looks just like a Web page, with graphics, columns
of text and company logos. It's a more effective format than just a
plain-text email because it's easier to read or even skim for
pertinent information."
Headquartered in Fairlawn, Ohio, CrossTownTraffic is a preeminent
digital marketing company helping enterprises capitalize on their .com
investments by generating and sustaining high quality Web site
traffic. Though the utilization of the most effective mix of digital
and analog marketing tools, CrossTownTraffic brings clients
quantifiable and sustainable site traffic increases that result in
revenue growth and increased market awareness.
Contact: CrossTownTraffic Chris Camp, 330/665-5801 chrisc@xtowntraffic.com or
Image Public Relations, Inc. Carolyn Costello Grossi, 216/687-8122 ccostello@imagepublicrelations.com
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