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January 11, 2001 |
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'Lewd' e-mailers keep jobs |
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Workers suspended by a leading insurance company over the distribution of 'lewd' e-mails have been told their jobs are safe. The Royal and Sun Alliance in Liverpool sacked 10 members of staff and suspended 77 after the offensive e-mails were discovered. The suspended employees have received written warnings after disciplinary hearings into the offending images - one of which showed cartoon character Bart Simpson in a sexual clinch ... »
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January 11, 2001 |
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Break Through the E-Mail Clutter |
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Retention-based email marketing is built upon forging a qualified and relevant relationship with your customer base in order to remarket your products and services. In its purest and simplest terms, this is accomplished by delivering the right message to the right person, at the right time. My company, New Canoe, and I preach this to our clients, salespeople preach it to me and marketing managers preach it to each other. The concept is simple, however many marketers are missing the mark and cluttering their customers' in-boxes with messages irrelevant to their profiles ... »
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January 11, 2001 |
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Marketing Isn’t Always Sell, Sell, Sell |
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In online marketing, e-mail retention campaigns have taken off as the preferred choice for companies -- e-tailers, business-to-business, anyone who wants to leverage the Internet for marketing. Despite the growing clutter in online mailboxes, marketers are constantly challenged to improve the performance of e-mail campaigns. Often the simple ideas work best. There are two ideas for the new year that may spice up the typical mix of mostly hard discount offers and major sale messages that are seen screaming in the subject lines of e-mail that you read every day ... »
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January 11, 2001 |
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Actforchange.Com Generates More Than 100,000 E-Mails Opposing Ashcroft And Norton Confirmations |
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In just two days, ActForChange.com has generated more than 100,000 Citizen Action e-mails opposing the confirmation of John D. Ashcroft for U.S. attorney general and Gale Norton for secretary of the interior. ActForChange.com is the activism Web site produced by Working Assets, the telecommunications and credit-card company that helps citizens speak out on issues of critical public concern and donates a portion of revenues to progressive nonprofit groups ... »
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January 10, 2001 |
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Confusion Hits the E-Mail Trail |
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TWO thirds of Lancashire businesses have no formal staff e-mail policy despite recent high profile cases in other parts of the country of lewd messages leading to staff being dismissed. The lack of formal policy is being blamed on confusion about current legislation ... »
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January 10, 2001 |
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Lotus Flaw Threatens Email Security |
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Lotus has given the highest priority to fixing a security hole in its Domino messaging system which could allow junior employees to read the email of the most senior figures in companies using the software. The exploitable gap in the system's security was reported to the moderated industry mailing list bugtraq late on Monday. It prompted some consultants to inform clients that they had no secure alternative but to close down their email servers until a workaround was published ... »
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January 10, 2001 |
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Suffering from E-mail Overload? |
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[Ottawa, ONTARIO] Getting tired of sifting through copious amounts of e-mail in an effort to discern what's important and what's not? These days, e-mail subscribers not only receive messages on their desktop computers, but on their laptops, Personal Digital Assistants (PDAs) and cell phones as well. Needless to say, they run the risk of spending the majority of their day gathering and prioritizing messages. AmikaNow! is cashing in on this phenomenon with its artificial intelligence software that interprets and abbreviates electronic text, and then readies it for delivery to desktop or wireless devices ... »
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January 10, 2001 |
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Rise in E-Mail Bullying |
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City firms are seeing a rise in employees taking legal actions against them for bullying and sexual harassment by e-mail. Employees are printing off e-mails received from bosses or colleagues as evidence of misconduct towards them. In the wake of the recent high-profile case in which action was taken against employees of Royal and Sun Alliance for e-mailing lewd material, a Norwich expert on employment law has warned that companies are being left rocking in the wake of new technology ... »
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January 10, 2001 |
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E-mail Virus Protection Handbook |
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The growth of the Internet and its reach into the fabric of business and personal life has outdistanced most organizations' ability to protect the confidentiality and integrity of information. The increased exposure and the constant escalation of threats to network security have increased the need for effective controls that can restore availability, confidentiality, and integrity to information systems. Mission Critical Internet Security shows how security can be provided in TCP/IP at any layer, and outlines the advantages and disadvantages of each approach. ... »
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January 10, 2001 |
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E-Mail, Direct Mail or Both? |
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Technology is ever-evolving. How direct mailers can make the best use of it is the question of the new year. Clients are continually asking when and how to use e-marketing and e-fulfillment technology to their best advantage. When is sending bills, invoices, statements and marketing information through the Internet more efficient than sending hard copy through the U.S. Postal Service? How do response rates between e-mail and traditional mail compare? What are the overall return-on-investment differences between the two marketing and customer relationship management techniques? ... »
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