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November 8, 2000 |
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Break Through the E-Mail Clutter |
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We all have had the experience of leaving the office for a few days only to return to the cheerful greeting of, "Welcome, you have 300 new e-mail messages!"
Chances are that the majority of these e-mails are from direct marketers. Which of these e-mails do you open, which do you read and to which do you respond? What distinguishes the e-mails you respond to from the rest, and why are some deleted immediately?
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November 8, 2000 |
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Special Offer from RITLabs S.R.L. |
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If you are a registered user of any of our products (AEE, AMV or ADR), you can receive a great discount on The Bat!, developed by RITLabs S.R.L. The Bat! is a powerful email client that has every feature for an advanced user and a friendly neat interface. ... »
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November 7, 2000 |
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European Coffee Machine Will Send Its Own E-Mail |
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[London, ENGLAND] Coffee has always been an integral part of the Internet revolution — and never more so than Tuesday this week when European coffee company Lavazza and technology supplier eDevice launched a coffee machine that sends e-mail. ... »
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November 6, 2000 |
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Lets Users "Tell-A-Friend" to Raise Money |
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PORTLAND, Ore., Nov 6, 2000 (BUSINESS WIRE) — Banking
on the success of its summer blockbuster, The Perfect Storm,
Warner Bros. turned to eMessaging provider @Once to launch
an e-mail campaign to raise money for the American Red
Cross. ... »
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November 6, 2000 |
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Demise of Sweepstakes Affecting Direct Mail |
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American Family Enterprises said it is taking its company
in a new direction after stopping its American Family
Publishers sweepstakes mailings earlier this year. AFE sent its last sweepstakes solicitation in the United States -- which featured Ed McMahon -- in August because "the response to the sweepstakes had been declining pretty rapidly over the past couple of years and had reached a level at which profitability was pretty marginal," said Brian Wolfe, president/CEO of AFE, Jersey City, NJ. ... »
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November 6, 2000 |
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Device Lets Customers Store Print Ads in E-Mail |
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Findthedot is expected to announce today Dotfinders, a scanner-like device that publishers can distribute to readers to create print-to-e-mail-advertising opportunities.
Dotfinders is the size of key chain ornaments, weigh 1 ounce and are to be used by Internet-enabled consumers. Findthedot is banking on the belief that consumers, once shown the uses of Dotfinder, will want to use a handy device to store information as they read magazines and newspapers.
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November 4, 2000 |
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Newswatch: Athlete Denies Guilt in E-Mail Tryst-Sting |
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A professional football player pleaded innocent Friday to charges that he sent sexually explicit e-mail to a Stanislaus County sheriff's detective posing as a 13-year-old girl. ... »
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November 3, 2000 |
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E-Mail Filtering Greets the Workplace |
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As electronic mail becomes an essential part of daily communications, companies are stepping up measures to police it as it comes in and goes out of the enterprise.
Especially as employers realize they can be held legally responsible for every message sent from their corporate server.
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November 3, 2000 |
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E-Mail Used To Motivate Voters |
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WASHINGTON (AP) — "GETTING OUT THE VOTE IS THE KEY!" wrote the Republican National Committee on e-mail sent Thursday. "LESS THAN ONE WEEK TO GO!"
"PASS THIS E-MAIL ALONG AND HELP AL GORE WIN THE FIGHT FOR AMERICA'S WORKING FAMILIES," a "Gore mail" said.
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November 3, 2000 |
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Misdirected Nordstrom E-Mail Raises Spam Issues |
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Nordstrom recently conducted an e-mail campaign to customers whose e-mail addresses were appended to Nordstrom's house file of existing offline customers by Acxiom Corp. The campaign became an issue this week when it was discovered that one of the e-mail messages was received by a co-worker of a Nordstrom catalog customer. According to a New York Times report, the e-mail reached the server of the intended recipient's employer and was misdirected to an individual who had never been a Nordstrom customer. ... »
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