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December 14, 2000 |
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Basic Elements of Email Marketing |
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Email have become an all-too-important component of marketing on the Internet. It is cheap. It is fast. And emails are everywhere. According to eMarketer, an e-commerce research company, 94 percent of all Internet users have emails. In 1999, marketers spent $97 million on email marketing, and are expected to reach $4.8 billion by 2004 (Forrester Research) ... »
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December 14, 2000 |
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Xcert Uses E-Newsletter to Comb for Customers |
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Xcert, a provider of software that allows for secure e-commerce solutions, is providing its target audience with an electronic newsletter that represents one of its first major marketing efforts ... »
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December 14, 2000 |
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WebTrends Releases E-Mail, Tracking Products |
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WebTrends last week introduced an e-mail campaign management tool and a set of marketing and reporting components for its Web site visitor tracking technology. The company claims that the additions to its CommerceTrends Visitor Relationship Management Platform provide real-time insight into Web visitor behavior. ... »
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December 13, 2000 |
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Topica E-Mail Lists Reach 50,000 |
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Topica Inc., San Francisco, a provider of e-mail content, said it has added its 50,000th e-mail list to its newsletters, discussions and opt-in lists. The company provides free hosting and tools for companies or individuals who want to create and distribute e-mail lists or discussion groups. Topica said it delivers 300 million e-mails a month to more than 8 million unique subscribers ... »
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December 13, 2000 |
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Return Path Announces Partnerships To Resell Return Path's Email Change-Of-Address Service |
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NEW YORK, NY — (INTERNET WIRE) — 12/13/2000 — Return Path, Inc., the universal email management and change-of-address service, today announced partnerships with Millard Interactive, a provider of interactive marketing services to the direct marketing industry; Executive Marketing Services (EMS), a provider of online and offline direct marketing solutions; and Salesmation.com, a leading provider of web-based, e-marketing solutions, to broaden Return Path's distribution channel for its ECOA (TM) (email change-of-address) Service ... »
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December 12, 2000 |
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AOL spammer pleads guilty to forgery |
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A man who spammed millions of AOL subscribers with pornography and get-rich-quick schemes has pleaded guilty to second-degree forgery in a US District court. ... »
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December 12, 2000 |
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Guilty plea in computer hijack |
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WHITE PLAINS, N.Y. (AP) ? A man who took over a Westchester company's Internet service to send millions of anonymous e-mails about pornography and get-rich-quick schemes has pleaded guilty to forgery. Jason Garon, 46, of Mission Viejo, Fla., admitted Friday that he had committed second-degree forgery, said District Attorney Jeanine Pirro. The maximum sentence is up to seven years in prison. The district attorney said the Internet forgery prosecution was believed to be the first in the country ... »
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December 12, 2000 |
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'Infallible' Email Server Launched |
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Strongman Geoff Capes put his weight behind claims that a new industrial-strength email server was infallible. Brighton company Herculeez invited the former World's Strongest Man to the launch of their email server capable of withstanding hardware failures and system crashes. ... »
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December 11, 2000 |
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Mailround and Internet Exchange team up to implement peer-to-peer email marketing service |
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Mailround announced today that it is launching its unique peer-to-peer email marketing service with Internet Exchange, the fastest growing chain of internet cafés worldwide. Mailround’s patent-pending email technology platform allows Internet Exchange to centrally serve Stamps into the emails that customers read and send during their visit to the café. Stamps are dynamic images designed to enhance the email experience, and feature promotions and fun content which encourage recipients to visit third-party websites ... »
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December 11, 2000 |
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Analysis Drives E-Mail Efforts |
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Permission-based e-mail marketing offers marketers a new frontier with its privacy issues, low cost of message distribution (which translates to the proliferation of e-mails filling our inboxes) and the availability of immediate, measurable results. ... »
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